Select Works
Cannibal, a content and media shop in New York City & Los Angeles; disrupting cultural narratives through a data-driven creative approach.
Cannibal is a lens, an aggressive way to look at culture by creating content around edgy, yet familiar topics that raise eyebrows. The new identity reflects the consumptive, indulgent attitude of society with a bold presence crafted from a timeless grotesque style font. Using the wordmark as a masthead across all touchpoints is the anchor of the identity system and pays homage to where Cannibal got its start, as a magazine.
Deliverables: Visual identity, website, motion design, print collateral, and sonic branding.
Work completed at Applied Ambition.
Brand identity for Cobra Chai, helping a chai beverage stand out in a world dominated by coffee.
Inspired by the fearless power of the cobra, Cobra Chai stands for boldness, strength, and uncompromising flavor, delivering a daring, authentic chai. The identity captures this spirit by breaking category norms with unapologetic confidence.
Deliverables: Visual identity, art direction, creative strategy, design, collateral, and print.
Work completed at Applied Ambition.
Prequel, a fully managed modern data stack startup based in New York City.
We developed an identity grounded in Prequel’s origin story while being optimized for their future growth. The anchor of the identity is the font Aperçu, an amalgamation of classic fonts, which we used to reflect the variability of their data integration product.
Deliverables: Brand identity, brand guidelines, collateral, and website.
Work completed at Applied Ambition.
Postal Customer Council, a USPS® sponsored network helping businesses get more value from mail.
PCC has evolved over the past 50 years from a business mailer organization into a broader resource that supports leaders across many areas of their work. The new brand identity was created to reflect that growth while still honoring PCC’s history, highlighting its role as a connector, educator, and innovator. The updated monogram builds on these values in a timeless way, helping position the organization for its next chapter while reinforcing its mission to provide guidance, best practices, and training for businesses of all sizes.
Deliverables: Visual identity, brand guidelines, digital, print, and collateral.
Work completed with MRM, Manhattan, NY.
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