Josh.

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I’m Joshua Lepley, a New York City-based designer, creative leader & consultant.

WHAT I DO

Strategic brand and identity design for start-ups and established companies, combining multidisciplinary creativity with results-driven execution.

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CLIENTS & COLLABORATORS

Amazon, Apple, Collins, Google, Gretel, IDEO, Instrument, JKR, Netflix, Nike, Saatchi & Saatchi, Sibling Rivalry, VSA Partners, Target, YouTube…

EXPERTISE

I design and build brand identities, brand campaigns, and brand experiences spanning both digital and physical mediums. Each project demonstrates strategic thinking, creative craft, and real-world results.

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APPROACH

  • Creating clarity, solving problems, and building frameworks that scale across brands and teams.

  • Bringing craft, nuance, and human moments to every visual system.

  • Turning strategy and creativity into actionable, real-world outcomes.

I build brand systems rooted in strategy, integrated in real time with internal teams, and designed for impact, consistency, and usability. Every system empowers teams to create confidently.

Got a project in mind? Let’s talk.

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📍 New York City & Remote
❌ Social media? Nah! We prefer being social in real life.
♻️ Designed with restraint to respect the environment.

©2026 Joshua Lepley c/o Applied Ambition, LLC