Cannibal is a lens, an aggressive way to look at culture by creating content around edgy, yet familiar topics that raise eyebrows. The new identity reflects the consumptive, indulgent attitude of society with a bold presence crafted from a timeless grotesque style font. Using the wordmark as a masthead across all touchpoints is the anchor of the identity system and pays homage to where Cannibal got its start, as a magazine.

Team → Emmet McDermott, Seth Olinsky, Phil Gibson, Joshua Lepley